” Design can make your business* more relevant “
* brand, experience, service, product, project…
Formtools
is a design company focused on create relevance.
We create Bussiness Value throught integrated design research and strategy.
Working together with our clients to INNOVATE their products, their services and their companys.
We see design as a fundamental tool for questioning processes and optimizing results. Giving relevant inputs to IMPROVE client’s business.
” If you want to make money, start by make meaning.”
Guy Kawasaki
we add value to your brand and your product
by discovering, developing and implementing new and better user experiences for your clients.
“ Relevant* design is not just what it looks like and feels like, Relevant* design is how it works “
Steve Jobs + *Formtools
We build innovation by the holistic combination of people’s need, technological viability and financial sustainability.
we help you to create a more relevant future for your business
Dare to be relevant
” You can invent by doing different,
but you can only innovate by being relevant. “
Formtools
We are focus on
Approach
Aspirational or functional, luxurious or affordable, Baroque or minimal, technology or crafts, all approaches are valid if they respond globally to the set objectives.
Proper design is one that can add value both to the object, the brand, the company, the designer and the final consumer.
METHODOLOGY
- Research
- Reflect
- Develop
- Validate
- Implement
Team
Formtools permanent team’s competencies and experience are further expanded by professionals hired for specific projects as well as by our direct linkage to a number of partner companies working in complementary sectors.
Work
Over the past years we have implemented 3D brand design, in objects and projects of various scales and types. From start-ups to multinationals, we have worked Individually or collectively, directly or indirectly with some of the most interesting and important agencies and Portuguese brands.
Among the first: BAR, Born, Brandia, Desafio global, Ivity, Label, McCCann, RMAC, Santa Fé, Strat, etc…
Among the latter: Sonae, EDP, Galp, Microsoft, Optimus, Sagres, TAP, Vodafone, ZON, etc…
Change by design
Bruce Mau
Design is critical to a positive and prosperes future.
Because design as a singular ability and experience to think OLISTICALLY in the problems,
and apply systematic and critical metodes to explore and create new and more RELEVANT SOLUTIONS.
” Relevant* design, seeks to transform needs in demands “
Tim Brown (IDEO) + *Formtools