yämmi 2

The context
yämmi is the Portuguese brand for the best-selling kitchen robot in Portugal.

The challenge

Create from scratch a food cooking machine that represent the ambitious sequel of the first commercial success yämmi 1,
with enough, reliability, cost and innovation to challenge in an international context the world leader Vorwerk.

And making intentionally and proudly use of only Portuguese: design, engineering and production.

The work
A reflection on the object, its environment and the consequent integral design of all the machine visible parts,
and its respective accessories (except blades).

We did not intend to work for awards or design publications,

but to a wide knowledgeable and very demanding public.

Who do not want a Ferrari in the kitchen,

but an acessible object capable of satisfying their everyday needs in a most simple and effective way.

It looks like a poetic concept very much in tune with the current times,
but it is in reality a part of the theory for our evolution as species.

It was with cooked foods that we lose the suicidal dependence on our teeths,

and managing to survive to his early fall.

From that to the progressive decrease in is size, was a small step of a few thousand years that turned out to provide space
in our head to start increasing the braincase and consequently the size of the brain itself …

It can be said that we are today, factually,
smarter because we learn how to cook.

We have gradually replacing cooked food for processed and pre-cooked food.

And that is not good.

One of the main motivations was undoubtedly be able to encourage people to reverse this path.

I do not know if it was because of that, but the fact is I have started cooking with this project.

I don’t have the hope to getting smarter like our ancestors, but I know for sure that my health thanks that fact.